Problem: The canopy and portable garage retailer?s homepage bounce rate exceeded 60%. Customers were clearly not finding what they were looking for on the homepage and immediately clicked their browser’s back button.
Solution: We tested different homepage configurations, and the shown category grid module produced the greatest improvement in bounce rate. It gave visitors a simple, clear visual guide to the site?s product categories, enticing them to click through to the one most relevant to their needs.
Result: The homepage bounce rate dropped to below 5%, boosting total sales conversions and revenue.